unnamedOur 10-year-old daughter, Piper, is taking sewing lessons this summer. What a great skill to learn! She loves it too.

She went with my wife and bought some fabric the other day and then they needed to wash it (to pre shrink it – who knew.)

I was taking the fabric out of the dryer and folding it last night and realized I can’t sew clothes.

Nor (most likely) will I ever develop the skill.

And that’s ok. We can’t be amazing at 100 different things.

In fact, the fewer things we focus on – the more mastery we can achieve.

Are you a remodeler who does kitchens, bathrooms, roofs, decks, windows, additions, plumbing, drywall, doors, new construction, etc.?

Is your tagline: ‘No job too big, no job too small. We do it all!’

Trying to be all things to all people is tough.

It’s tough to get your processes/systems humming.

It’s tough to command the premium pricing that a specialist can charge vs. a generalist.

As a ‘jack of all trades, master of none’ – it’s harder to train your team or to know your numbers well.

Your sales process and marketing is more complex.


I can’t sew and I’m ok with that.

I’m also ok that I don’t offer my coaching services to any and all businesses.

HVAC and electrical companies? Not my ideal client. I’m zeroed in on the niche of remodelers who focus on interior home remodeling.

By going deep into a narrow niche – I can provide more value. I can be a specialist vs. a generalist.

Something to think about for your business…

What service(s) should you not offer anymore so that you can put more time, energy, marketing, and effort into the exact project that you are best and most profitable at?