A couple weeks back I received an email from Jen who has been getting my emails for some time. She was kind enough to forward over an email that she sent out to a remodeling prospect recently.

You’d be wise to review it below and incorporate something similar into your business…

By the way… I love receiving emails like the one below – please comment below and share some of your marketing successes (or questions) with me. I’m on my own with 3 kids all weekend (my wife is visiting friends in Chicago) – so I’m going to need the kind words and replies! Fire them my way…

Email from Jen to Kyle:

Hi Kyle,

I had joined in on one of your free webinars a few months back and although we were not ready to take full advantage of your services I do enjoy getting your e-mails and consider them to be as good as a swift kick in the pants. They’ve helped me to implement some ideas about how to improve on our marketing and sales processes. And since you are generous with your advice and tidbits I thought I would share how we have responded to some of your generous “kicks”.

Although we always send out a formal intro letter in the mail to new prospects, I also formatted a quick, less formal e-mail template (which I customize a bit each time) to send out to a prospect right after their initial call, that hopefully answers some questions they may have and gets them to dig a bit deeper in to who we are as a company and hopefully helps them realize why we stand out in the industry.

I attached one such letter I sent out last week (below)… and just wanted to say thanks for the swift kick in the pants!

Jennifer Kravitz
Office Manager, Thorson Restoration & Construction

Email sent to Remodeling Prospect:


From: Jen Kravitz
Subject: Basement Remodel Project

Hello Andrew,

It was a pleasure speaking with you today about the project you are considering. I just wanted you to have an understanding of how our process works and give you some further insight into our company.

Typically, either Eric or I will be reaching back out to you once we have had a chance to take a look at Eric’s schedule to see what dates are available for your initial meeting. I will discuss with Eric when a project like yours would fit into our schedule as you wanted to start as soon as possible.  I will also be sending along some information in the mail, but in the meantime I thought you might find some of the following links helpful in getting to know a bit more about us and to help you prepare for your basement remodel.

As a first Step you can visit our website where you can read customer testimonials, look at project photos, or learn a bit about our staff.

Specifically I thought you may be interested in viewing a basement project we completed not too long ago a portion of that project is posted here.

We recommend that you start daydreaming on Houzz.com, a great resource when you are planning any remodel.  See why we LOVE Houzz and how you can use it by Clicking here.

We know cost is a major driving factor of most remodeling projects. To help you have a more realistic picture of where your budget should be, we recommend you look at Remodeling Magazine’s Cost Vs. Value Report which takes 35 of the most popular remodeling projects,  gives you their average cost in a specific region or nationally and also lists what you can expect for a return on your investment.

If you want more, feel free to like us on Facebook or Twitter to get useful tips, keep up with current home trends, products, and the daily goings on of our company & staff.

Thanks again for contacting Thorson Restoration & Construction, we look forward to the possibility of working together!


Jennifer Kravitz
Office Manager

125 Fireworks Circle, Suite #1
Bridgewater, MA 02324
Ph: 508-279-0656