Marketing is best defined as getting someone who has a need to know, like, and trust you.
Why do I create free content? (This email, private Facebook group, podcast, social media, etc.)
Primarily: To build know, like, and trust with my audience, market my business, and generate leads. Additionally, by putting out content that is truly useful, practical, and valuable – I’m helping remodelers who I may never have a chance to work closely with and I love that! That’s another key goal of mine.
Why should YOU create free content? For the same reasons: To build know, like, and trust with your audience, market your business, and generate leads. The key is to create content that is truly valuable and helpful to the homeowners you are aiming to serve.
Think about that and start teaching people about the remodeling process, answer their questions in your content, and provide information that they will find helpful.
Below you’ll find links to all of my free content – I hope you find them helpful!
(I highly recommend the first two)
Remodelers Community – This is a great and free private Facebook group that I run. Has a lot of great conversation and sharing from over 480+ quality remodelers
Remodelers On The Rise – I dusted off my podcast in 2018 and will continue to post regularly in 2019. Good ideas/inspiration/interviews for you and some that might be good for you to share with employees/trade partners
Text Message Club – Interested In Getting Text Messages From Me? Might be a quick idea for your remodeling business or word of encouragement. By joining, it will allow me to regularly check-in, nudge, encourage, help, and say hi via text! No cost – just fill out this quick form