Yes, yes… I know you’re busy. So here’s what I have for you…
Two WIDE OPEN hours. No distractions.
One caveat… You have to use the two hours towards improving the marketing of your remodeling business.
My question for you:
What specifically are you going to do during those two hours?
Please leave a comment at the bottom of this page with your answer!
Some ideas to get your mind going…
- Call 10 previous clients?
- Take a Strategic Partner out for a BLB?
- Send a hand written thank you note out to someone who referred you?
- Update your company Facebook page?
- Take photos of a recently completed project?
- Record some quick, educational videos from one of your jobsites that you can use on your website or in follow-up with prospects?
- Update your website with new photos or a blog post?
- Gather some written/audio/video testimonials?
- Send postcards to the neighborhood around the project you are about to start?
- Create a Marketing Budget?
- Attend a local networking event?
- Plan a Homeowner Seminar on the ‘5 Steps to a Successful Remodel?’
- Write a letter/email marketing piece to send out to your previous clients and prospects?
- Work on an ‘Our Difference’ marketing piece that clearly articulates what makes you different than the competition?
- Update your Google Local page?
- Organize a list of all of your ‘Done Proposal For, Haven’t Signed’ contacts and follow-up with them?
- Something else?
Now that you’ve read this far:
Consider requesting a complimentary (that means free of charge!) Marketing Strategy Session with me. It may just be the most valuable hour you spend on your business this year. GET STARTED HERE.
P.S. If you read the list of ideas above and thought, “I need to be doing all of these!!” – Then seriously consider the Marketing Strategy Session. You probably need help prioritizing what is going to give you the best return on investment (of both your time and money.)
As I say frequently: You don’t lack marketing ideas, what you lack is implementation (me with you – don’t feel alone!) What we all need is some outside help and prospective. I can provide that for you as I do for many of your remodeling colleagues across the country.
Thanks Kyle. This is a nice sales/marketing tick list that anyone can follow. I keep one for myself and for the company. We use it weekly to keep us on track.
Diane – would LOVE to see your marketing task list that you use to keep you on track. You can post it here in public, or shoot me an email. I suppose you could also NOT share it, but what fun would that be 🙂
Thanks for stopping by and leaving a comment!
Because the entire list is needed, I would spend the time planning our appearance to clients. Marketing pieces to show our mission and methods. Get back on track to staying visible.
Thanks Kyle, I think that all of those ideas should be repeated and repeated like the commercials telephone numbers, so that eventually you can recall them intuitively.
Ken – thanks for your comment! In particular, the ‘Methods’ that you mentioned is key. Prospects want to know the answer to:
“This is how we work.”
Make it clear. Make it easy. Limit the options. Have it written out for them. (Make it more about them, than you…)
This puts them at ease, makes their choice easier and converts more of your prospects to clients.
Homeowners crave a PROCESS – Give It To Them!
Ron – good point. Sometimes I think we are always out there looking for the ‘bright, shiny object’ – the ‘new big thing’ – when what we need to do is focus on the fundamentals of marketing (many of which I listed out in the post.)
P.S. What specifically would YOU do with the two hours?
I’m usually doing all of those things on your list! They sound basic enough, but it’s so important to implement.
Might I add another that I just recently completed: Created a sales script with objection handling techniques that we can use both in the showroom daily or even at the upcoming home show that we are attending. It keeps everyone in sync with how we are selling our services!
Great idea Mari! And may I make a suggestion to your suggestion 🙂
Write a blog post that answers one of the common objections. Record a quick video that overcomes on of the common objections.
Good work! Thanks for commenting
Wow two total free hours I’d be using them to finish the action steps from our last meeting. Working thru all those things that you mentioned in your list in an organized way is really what we have been focusing on and I can already see the benefits. Thanks for the help. Even if you think you have a good handle on your marketing efforts, Kyle can help make you better.
Ron – your Comment is by far my favorite so far… Probably because you are talking so nicely about me 🙂
Thanks for being a great client – keep up the good (and hard!) work
it is all second nature anymore
Find a virtual assistant to help me get these things accomplished (to ‘leverage’ my time).
We loved the idea presented ealier about the cookies for past clients. (Devon Sloan) So we ordered chocolate truffles (lots and lots of truffles) to take to past clients and also as a way to introduce a new member of our team to our vendors. Who doesn’t love chocolate?
It’s a way to say, “Thank you, we appreciate you.”