Being all things to all people isn’t a good strategy… I don’t like this “jack of all trades, master of none” stuff.
Remodeler, You need to define your Ideal Client.
If you could walk into a store and hand pick all the pieces to put together the perfect client to work with, what would they look like? If you can answer this question, you will have a much better chance of getting that type of client.
This is the description of that client, through your eyes:
- Demographic: Age, Income, Gender, Industry, Type, and Geography
- Psychographic: What they value, what they think (i.e. Value Energy Efficiency, Value a solid Remodeling Process)
- Problem or typical industry frustration (i.e. Want things to be on-schedule and on-budget)
- Opportunity or un-served niche (i.e. Is there a service you can offer that your competitors don’t or can’t?)
Take a few moments to write down the names of your favorite Remodeling clients. What do they have in common? How can you find out more about why they do business with you?
