Knowing This is Priceless

Think about it: If you could uncover exactly why people pick you over everyone else, Wouldn’t that make you a better salesperson?Wouldn’t that help you close more business in the future?Wouldn’t you take advantage of this “goldmine” of information in all your...

Are you watching this closely?

Total Sales – Cost of Goods Sold = GROSS PROFITGross Profit is what is left after you’ve paid your Cost of Goods Sold (COGS).Those Gross Profit Dollars then pay for your Overhead ExpensesAnd what’s left is your Net Profit—–Watch your...

A Remodeler in Texas Asked This Question

Randy, a remodeler in Texas, asked this question: “I find it more difficult to sell project development when the client already has renderings and selections from a designer. Any suggestions?” Here’s what I wrote: Even if you aren’t doing...